Netflix Cutting Down on Password Sharing

Netflix plans to start cracking down on subscribers in the U.S. who share their password. The crackdown begins in March. Netflix says on its website that the company uses "IP addresses, device IDs, and account activity from devices signed into the Netflix account" to determine which devices are in the same household. More than 100 million households currently share Netflix passwords, the service said. That "undermines our long-term ability to invest in and improve Netflix," the company said in a statement accompanying its latest quarterly results. In 2022, Netflix limited password-sharing in Latin America, asking members to pay an additional fee to share their accounts with non-household members. The effort had mixed results. 

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