From the ROC the Day Website:
"ROC the Day is a 24-hour, online event that gives people in our community an opportunity to support all of the not-for-profit organizations doing great work in the nine-county Greater Rochester area. People will visit ROCtheDay.org, a secure online giving platform, to make a gift. All ROC the Day gifts will help local people and organizations.
Donors (our fabulous ROCstars) can make a real difference by giving to one or multiple organizations to support their personal philanthropic passions—whether that passion is for animals, arts & culture, education, health, religion, the environment, human services or general community benefit. It’s an easy, one-stop way for them to fill their "cart" with causes that matter most to them. Donors and not-for-Profits should tell their friends, family, co-workers and social networks about the causes they’ve chosen to support and encourage others to ROC the Day, too!"