As a food guy, I have always been fascinated by the story of New Coke.
In short, Coca Cola had lost some significant market share to Pepsi and so in the mid 80s they decided to re-formulate their soda and call it "New Coke".
This year, Stranger Things Season 3 is taking place in 1985 and Coca-Cola wanted to get in on the joke instead of be the butt of it again, so they've embraced it, and re-released New Coke.
I ordered some online. Here is my unboxing video below. BTW, I threw this can in the fridge and then enjoyed it a couple of hours later. I thought that it was very good - but that it tasted EXACTLY like Pepsi.