Longtime WHAM-TV journalist Norma Holland is leaving broadcasting. Holland, who has worked at Channel 13 for 23 years, is joining the team at the Digital Hyve - a digital marketing company. Holland will become the company's first-ever director of community development. She will serve as a brand ambassador and business development leader for the company, which has offices in Rochester and Syracuse. Holland made the announcement on social media. "I’m making a career pivot and joining the team at the Digital Hyve — it’s the 5th fastest growing digital marketing company in the country," she said. "It’s been the privilege of a lifetime to serve the community through storytelling for 23 years and to hopefully help make waking up a little easier for 16 years. I love this team and that will never change. When the time is right, it’s right and you feel it in your bones."