It's difficult to explain why some videos go viral. This is a perfect example. It's video of Kinetic Sand. That's it. The sand is chopped into slices, scraped until it crumbles, cut with scissors, etc. Kinetic Sand was originally created for sculpting. It is now sold as a child's toy. Experts say the footage appeals to people due to it's ASMR (autonomous sensory meridian response) properties. ASMR is described as a relaxed sensation people feel when they hear certain sounds or see certain things.
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