A 13-year-old girl discovered a "puffy" chip in a bag of Doritos last week. So, she tried to sell it on Ebay for $100,000. The listing was shut down, but then Doritos came in and offered her $20,000 for it. Clearly, Doritos saw it as an opportunity to get some publicity. They said, quote, "We've been so impressed with Rylee's boldness and entrepreneurial spirit, so we wanted to make sure the Stuart family were rewarded for their creativity and love for Doritos."
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